Through this article, Lauren Tammy Hikage, Data and AI Director at Edenred, explores the transformative role of artificial intelligence in modern businesses and the urgency for companies to integrate AI-driven strategies. She discusses how leading organizations leverage AI not only for productivity gains but also to shape product development, customer experience, and strategic decision-making. With AI adoption accelerating, she highlights the increasing importance of AI governance, responsible implementation, and data as a core business asset.
Hikage also examines the challenges companies face in building AI expertise, fostering a data-driven culture, and creating a sustainable ecosystem for AI adoption. She underscores the need for continuous learning, collaboration with technology leaders, and the use of synthetic data to drive innovation. She concludes by reinforcing that AI is not about replacing humans but empowering them, emphasizing that companies must embrace AI as a competitive advantage while keeping human intelligence at the core of decision-making.
Since the launch of ChatGPT by OpenAI, we have seen a boom in the search for Artificial Intelligence and there is still a company in the era of data governance discussion. But the reality should be different.
Companies not in the movement to extensively use artificial intelligence in their processes will disappear. They will not be able to compete with companies that will increase their productivity through artificial intelligence and, consequently, greater agility and lower costs.
According to research from Stanford and MIT, activities can be completed up to 35 percent faster with artificia intelligence. The discussion now must be on AI governance.
AI for productivity is one lever, but leading companies are already using AI in more business functions, especially in the development and strategy of their products and services.
“It's Remembering Every Day That Intelligence Is Human And Machines Are Artificial. It's Extracting Value By Considering Human Beings As A Principle”
With more than 20 years of working on this subject about multinational companies in Data, such as the most prominent Brazilian private bank, a data services company, consumer goods and manufacturing companies and now in a digital service platform company, AI has always been part of the trajectory.
Along the way, we saw smaller companies being succumbed by larger ones.
Leading companies use data and artificial intelligence to design and launch their products and services. The value of AI is perceived by the customers, whether in the approach to sales or customer service, but mainly anticipating their needs and predicting their future movements, all in a personalized way.
Data is a question of competitiveness for these companies, but it is fundamental to survival and differentiation. Data is the product strategy and the best way to know your customers. For example, acquiring smaller companies is a way for these companies to obtain more customer data.
Data governance is already the foundation. Governance is in the data-based solution, that is, artificial intelligence.
The biggest challenge for these companies is finding people with experience and extensive knowledge of the latest technologies that can quickly track, test and abstract value from technology giants in defining when to buy or build and having a more responsible AI. When we talk about responsible AI, it's not about replacing people but giving them more space to operate within the strategy.
Companies must create a healthy ecosystem that moves the entire market to overcome these challenges.
Whether in training or multiplication, we launched programs that impacted society during the journey. We created a free learning platform on data that trains and prepares better professionals and generates new opportunities.
Whether in the circulation and movement of the ecosystem, Bringing close partners and technological giants who can be part of your company's strategy in scaling and improving their solutions.
Whether using artificial intelligence itself: Consider the possibility of using synthetic data to simulate new situations.
Leading companies have executives with this mindset. They promote solutions, influence decisions, focus on these big bets, innovate and disrupt every day and move the entire market.
It's remembering every day that intelligence is human and machines are artificial. It's extracting value by considering human beings as a principle.
