Caroline Troy, Troy Valuations | Financial Services Review | Top Valuation Services Provider in CanadaCaroline Troy, Owner and Chartered Business Valuator
In a world awash in automation and artificial intelligence, where business owners are bombarded with valuation numbers generated in seconds, Troy Valuations stands firmly on something much rarer: expert judgment backed by defensible evidence.

“At Troy Valuations, we do not just give you a number— we give you the ‘why’ behind the number,” says Caroline Troy, Owner and Chartered Business Valuator. “We use real data, show our math, and make sure our conclusions stand up in negotiation, arbitration, or court. There is no black box here.”

Troy Valuations works with clients navigating complex legal, financial, and strategic decisions—whether in litigation, divorce, succession planning, or sale. Its approach blends deep industry knowledge, reliable data, and professional rigor. The result? Business valuations that are clear, credible, and rocksolid under scrutiny.

A Methodical, Three-Angle Approach to Value

At the heart of Troy Valuations’ methodology is triangulation— an expert-led strategy that cross-validates a business’s value from three distinct but interrelated angles: income, market, and asset-based approaches.

The income approach determines what a business is worth based on its future earning potential. “Think of it like holding a winning lottery ticket that pays out over time,” Caroline explains. “We calculate what that future stream of income is worth today—because in finance, timing matters as much as totals.”
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The market approach analyzes recent transactions of similar businesses, applying industry-specific multiples based on size, geography, and sector dynamics. “We do not just pull comps,” Caroline says. “We ask: Does this multiple make sense for this business? Would someone really pay that in today’s market?”

Finally, the asset-based approach accounts for both tangible and intangible assets. Whether it is machinery, intellectual property, patents, or goodwill, Troy Valuations carefully evaluates how each component contributes to the total business value—especially important for companies built on innovation or specialized knowledge.

Strategy Meets Stewardship

Troy Valuations brings more than math to the table—it brings strategic foresight. One notable engagement involved a multinational manufacturer seeking to reorganize and protect its global patent portfolio. By separating the patents into a distinct entity, backed by a defensible valuation, the company was able to reduce legal exposure and restructure with confidence.

Trusted, Tenacious, and Thorough

Caroline’s team may be small, but they are focused and fierce when it comes to detail. Every valuation is custom-built, not templated. Every assumption is tested. Every number can be traced.

“We are not here to dazzle with jargon or hide behind disclaimers. Our clients get clear reports, rational logic, and data they can trust—because at the end of the day, they have decisions to make,” says Caroline.

In a field increasingly cluttered by shortcuts and software, Troy Valuations is a rare combination of precision, principle, and personal accountability. For clients who need their numbers to hold up—not just in theory, but in practice—this is where they turn.