TradeUP

Most fintech brokerages build front ends first and figure out infrastructure later. TradeUP did the opposite. From day one, the company developed its clearing operations, trading systems, risk controls, and data architecture entirely in-house, then layered an intuitive, retail-friendly experience on top. The result is a platform that delivers institutional rigor with everyday accessibility, serving retail investors, professional traders, and institutional clients alike.

Behind TradeUP's interface is a self-clearing operation led by licensed U.S. market professionals with decades of experience and a disciplined risk culture. This backbone allows TradeUP to control the full trade lifecycle, resolve issues quickly, and innovate without vendor constraints. The end-to-end ownership has enabled features like 24/5 U.S. equities trading and global client support across more than 34 countries.

“Behind our app is a clearing operation with decades of experience in the U.S. markets and a very disciplined risk culture,” says Vincent Lupo, COO. “On top of that, we’ve built a clean, intuitive platform for self-directed investors who want powerful tools without unnecessary complexity.”

That combination is what truly differentiates TradeUP.

Institutional Services: Sophisticated Tools, Proven Infrastructure

TradeUP’s institutional offerings are built on an infrastructure that processes thousands of live retail trades every day. That real-world operating environment gives institutional clients confidence that systems perform under real volatility, not just ideal conditions.

The securities lending team operates conservatively, balancing utilization with collateral requirements, counterparty risk, and client protection. This disciplined approach reflects TradeUP's philosophy: building for durability, not flash. The team provides transparent pricing and responsive service, particularly valuable during market volatility when inventory becomes scarce.

For more complex needs, TradeUP develops tailored solutions, including algorithmic execution capabilities and OpenAPI access for custom integrations. Because technology, clearing, and operations are unified in-house, these solutions maintain tight operational control while adapting to each client’s trading strategy.

Correspondent Clearing: Infrastructure as a Service

TradeUP’s correspondent clearing business extends this institutional backbone to other broker-dealers. Partners can launch or scale U.S. market operations without building a clearing infrastructure from scratch. The company provides enterprise-grade custody, settlement, margin financing, regulatory reporting, and risk management, all delivered through transparent pricing and dedicated support teams.

By owning both clearing infrastructure and technology, TradeUP tailors workflows, reporting structures, and risk controls to match each partner's operational requirements rather than forcing firms into rigid templates.

The Retail Proof Point

TradeUP’s retail platform serves as a daily proof point of its infrastructure. Clients trade commission-free U.S. stocks and ETFs, pay zero fees on index options, access fractional shares, and benefit from competitive margin rates. Programs like Cash Plus and fully paid securities lending help clients enhance yield without hidden costs.

When institutional clients and correspondent clearing partners evaluate TradeUP, they see infrastructure operating at real scale, handling meaningful volume, real complexity, and live market conditions every day. The platform is built around decision-first design, delivering the right information at the moment it matters. Proprietary, in-house charting highlights the most relevant indicators with clarity, while Pro Lite mode equips advanced traders with deeper analytical tools. A unified architecture synchronizes watchlists and positions seamlessly across mobile, web, and desktop, ensuring continuity wherever decisions are made.

The Team and Approach

Behind the technology is a tightly integrated team combining seasoned industry veterans with data-driven younger professionals, creating both institutional memory and forward momentum. Product, customer service, operations, clearing, compliance, and risk sit together, not in silos. Clients speak directly with registered U.S.-based professionals who own issues end-to-end, rather than navigating ticket queues. This structure allows TradeUP to listen closely, build based on real client needs, and deliver practical solutions instead of chasing trends.

That approach is reflected in client outcomes. One institutional firm, frustrated with their previous firm's service and rigid risk controls during market volatility, came to TradeUP by referral. After in-depth discussions and a tailored setup balancing safeguards with execution efficiency, the client not only transitioned successfully, but referred other institutions to TradeUP.

Ultimately, the company’s value isn’t just in its technology; it’s in how that technology is supported. Whether for retail investors or institutional clients, TradeUP empowers them to act decisively in live market conditions, delivering a trading experience built on transparency, reliability, and trust.