John P. Babcock, Senior Executive Vice President and President of the Wealth Division

Peapack Private Bank & Trust (NASDAQ: PGC) acts as a centralized financial coordinator for high-net-worth and ultra-high-net-worth individuals and families, aligning financial and retirement planning, investment management, fiduciary oversight, tax strategy and estate planning through a team-based model.

Serving more than 3,000 individuals, multigenerational families, foundations and nonprofit organizations, the firm helps clients navigate increasingly complex financial responsibilities by coordinating planning, trust services, tax strategies, family office support and external advisor relationships through a single, team-based advisory framework. Instead of offering standardized products, it designs customized wealth solutions aligned with each client’s goals.

“We don’t sell products, we design solutions,” says John P. Babcock, senior executive vice president and president of the wealth division. “By gaining a deep understanding of each client’s goals and aspirations, our team crafts customized strategies designed to help them realize their vision and succeed.”

Peapack Private Bank & Trust positions itself as the client’s financial quarterback, coordinating the multiple moving parts that accompany substantial wealth, including investment oversight, trust administration, tax strategy and intergenerational planning—in addition to core banking, lending and deposit services.

Every client engagement begins with a comprehensive financial planning discussion focused on long-term goals. A dedicated lead relationship manager serves as a single point of accountability, coordinating specialists across investment advisory, planning, fiduciary, tax and client service functions to assist clients in navigating decisions that often span multiple advisors, entities and generations.

Because the firm does not rely on proprietary investment products, its advisory teams can focus on delivering objective recommendations tailored to client goals, complexity and long-term priorities. Its Private Client and Family Office teams help clients articulate multigenerational objectives and implement tailored strategies to achieve them. They collaborate closely with clients’ trusted advisors, including attorneys, certified public accountants and, where appropriate, other investment managers, to deliver integrated and seamless guidance.

Clients’ long-term objectives are supported through financial, investment and tax planning, along with consolidated investment oversight across multiple custodians. It also helps clients navigate issues that often become increasingly interconnected at higher wealth levels, including estate transfer strategy, executive compensation planning and concentrated asset management.

On the investment side, the firm balances growth, tax efficiency and risk in high-net-worth portfolios in a coordinated, portfolio-wide approach. Starting with a strategic asset allocation grounded in long-term capital market assumptions, it makes targeted tactical adjustments to navigate changing market conditions without compromising long-term objectives.

From a tax perspective, it also leverages tax-aware strategies like direct indexing and tax overlay services to harvest losses, manage gains, and maintain market exposure with controlled tracking error, particularly valuable in volatile markets.

Aligning Trust Structures with Long-Term Wealth Goals

As a trust company, Peapack Private Bank & Trust provides comprehensive trust, estate settlement and tax services. Its services include trustee administration, fiduciary oversight, tax coordination and charitable trust management.

Through its Delaware trust subsidiary, the firm helps clients leverage Delaware trust structures to achieve a range of planning objectives, including state income tax mitigation, enhanced privacy, asset protection and the efficient transfer of wealth across generations.

Long-term Relationships Built on Trust

With each client, Peapack Private Bank & Trust aims to build long-term relationships. To continuously strengthen these relationships, it conducts annual Net Promoter Score (NPS) surveys and actively responds to client feedback through direct follow-up and service improvements. This is underpinned by its client retention rates of 97–98 percent and a best-in-class NPS score of 84.

By helping families navigate complexity through coordinated guidance, independent advice and multigenerational stewardship, Peapack Private Bank & Trust continues to serve as a trusted partner across generations.