Wealth management for the mass affluent has entered a period of compression. Households with $100,000 to several million dollars in investable assets expect comprehensive guidance, yet much of the market still delivers standardized portfolios and limited planning depth. Banks and insurance-led channels often emphasize products over holistic advice. Independent advisors frequently promote low-cost ETF allocations with periodic rebalancing, presenting similar investment blueprints to clients regardless of nuance. For executives evaluating financial planning services, the central question is no longer access to markets but the quality of personalization, tax intelligence and integration across a client’s full financial life.




