8JULY 2024OPINIONIN MYAs the head of digital asset strategy for a large asset manager, I view digital assets and blockchain technology through two distinct lenses. On one hand, I think about this emerging technology as investors approaching a new asset class, and I also think in terms of the operational potential for our firm and the broader industry. These two perspectives are not as siloed as one may imagine ­ similar to 30 years ago when asset managers began thinking about both how to invest in internet-related opportunities and how to use the internet. As institutional engagement in digital assets continues to accelerate, I believe we will see increasing convergence of these perspectives in our industry.To be sure, digital assets can be a polarizing topic. A look back over the past 12 months of headlines certainly justifies a healthy skepticism. Beginning in the summer of 2022, a series of increasingly Blue MacellariBy Blue Macellari, Head of Digital Assets Strategy, T. Rowe PriceAFTER `CRYPTO WINTER,' INSTITUTIONS TAKE CENTER STAGE
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